But a not inconsiderable part of the credit goes to the extraordinary marketing activity of the com

Recent Articles Appointment in Sarajevo 100 years after Linz to discover the rooftops and in the streets of State Industry Rises from the Ashes in 800 race at the foot of the Grossglockner, Austria entrusts its skies to foreign protection one air
Recent Comments on thegrandwazooo appointed to the new Board of Hypo Group omovespa on Job Search. Only Austria meet the poldorosso of Hypo Bank "decapitated" by Bank of Italy 0laqualunque of Hypo Bank "decapitated" by Bank of Italy 0laqualunque of Hypo Bank "decapitated" by Bank of Italy
What is the most visited monument in Vienna? Indeed, the whole Austria? No doubt about it: the palace of Schönbrunn. There is no tour in the Austrian capital that does not provide a stage in the magnificent summer residence of the Habsburgs. protection one Last year was a new record with 2.8 million visitors (up 6% more than in 2011), which is currently the peak reached by the historic complex since it opened to the public.
No doubt about the myth surrounding the Habsburg dynasty. About the film Sissi, who often had to frame the palace and especially the park of Schönbrunn. Merit of course, protection one first and foremost, the architectural interest of the building, the Emperor Leopold I commissioned Fischer von Erlach, protection one the old and needs to Empress Maria Theresa the present appearance, with facades of yellow, the so-called "Schönbrunn yellow", which became the imperial color typical of the public.
But a not inconsiderable part of the credit goes to the extraordinary marketing activity of the company that manages the palace - the Schloss Schönbrunn Kultur-und Betriebsgesellschaft mbH (Skb) - which over the years has been able to enhance and expand the supply of which the Recent examples protection one are the visitor center and the restored "Große protection one Galerie". All investments amply rewarded by admission fees paid by visitors and revenues from the sales of books, postcards, souvenirs protection one in the shop attached to the structure.
The Skb is a model of organizational efficiency and, even though it is a public company (the owner is the State and the competent ministry is that of tourism, Reinhold protection one Mitterlehner), is a money making machine. He succeeds thanks to a synergistic action extended to more historical monuments and around Vienna. Skb to belong not only Schönbrunn, but also museums in the Hofburg (Imperial Palace in the historic center protection one of Vienna is home to a museum dedicated to Sissi, an exhibition of crockery and the treasure of the court), the Imperial Furniture Collection (storage of furniture protection one court of the Hapsburgs). Since last year Skb also belong to the Schloss Hof, hunting lodge and summer residence of Prince Eugene of Savoy, and the Schloss Niederweiden, built by Ernst Rüdiger von Starhemberg (the commander protection one of the troops who defended the capital of Vienna in the second siege of turkish 1683) and later also bought by Prince Eugene.
The total turnover of Skb reached 37.4 million protection one last year, 24 of which received directly through the sale of tickets, which corresponds to an increase of 5%. Of this income, 13 million were reinvested in the restoration and maintenance of works and the creation of new jobs, such as those mentioned above. Other works will be initiated or brought to fruition this year, such as the restoration of the house of the palms (whose work will not prevent access to visitors) and the restoration of the so-called "Millionenzimmer," protection one a room of the east wing of the palace Schönbrunn, furnished by Maria Theresa, with the walls entirely covered with rose wood.
Tags: Austria, Ernst Rüdiger von Starhemberg, Eugene of Savoy, Fischer von Erlach, Hofburg, Leopold I, Maria Teresa, Reinhold Mitterlehner, Schönbrunn, Schloss protection one Hof, Schloss Niederweiden, Tourism, Vienna
Posted Wednesday, January 16th, 2013 at 00:05 in the category History, Tourism, Vienna. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Write a comment
Categories protection one Environment Art Upper Austria Burgenland Carinthia Lower Austria Culture Economy Facts & Gastronomy misdeeds Jörg Haider Slovenian Minority Mountain National Socialism Painting Music Politics Religion Health Salzburg Salzburg Ski School Science Society Sports Uncategorized History protection one Styria Tyrol Vienna Vorarlberg Tourism Travel and transport
Archives June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June , 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November