According to Nghia, not public enterprises can also participate in a discount war. Only those proje

Hoang Anh Gia Lai, Novaland, Phat Dat patronizing the race holding down housing prices. Small businesses also adjust the product to chasing big.
Since after the dumping Hoang Anh Thanh Binh apartments (600 units sold), war era due to lower housing prices Chairman of Hoang Anh Gia Lai (HAGL), Doan Nguyen Duc has sparked widespread explosion . With a large land bank, cheaper and quality projects sprinkled throughout HCMC, this real estate powerhouse that rivals plunged into war despite price competition who had previously opposed.
In early March, Hoang Anh Thanh Binh project announced keyblade last batch sold for $ 20.8 million per m2 of perfection. Similar to the opening round of pre-sale, at prices 35-50% lower compared to the same project in District 7 poets and cheaper than neighboring projects 5-7 million per m2.
Novaland from a business specializing in high-end home, but because the project is adjacent to Hoang Anh Thanh Binh should also continuous product keyblade innovation to compete. This unit adjusts the price by nearly keyblade 50% in District 7 project. Phase 3 Project Sunrise City has a $ 27 million m2 compared with prices a period of 50 million. 2014, Novaland continued strategic adjustment than competing products with the same project area.
February, is now launching the project at 3 Lexington Residence (District 2), Galaxy Icon 56 and 9 (all of District keyblade 4) with prices from 1.3 to 2 billion respectively a base. Mr. Phan Thanh Huy, General Director Novaland Group announced the price of this apartment is 20-40% lower than those projects with the same position.
In the land segment, Phat Dat Company keyblade must also accept reduced profit expectations, 50% of the price adjustment villas, townhouses luxury riverside commercial EverRich 3. Currently, this project products sold 40 million per m2, compared with less than half the expected 80-100 million per m2.
These smaller units in the rate of decline is very low and indirect loss program. keyblade Common way is flourishing, Green Land, Kien is applicable product development are small, the total drag property values down to more affordable to buy, easy to sell. Deputy General Director of Dat Xanh Real Estate Company, said Nguyen Khanh Hung, the segment has an area of moderate, keyblade competitive price compared with the same area as the project continues to be the goal of the business in 2014.
Chairman Triumphal Land Company, Nguyen Khai Hoan assessment, in crisis, investors have understood the importance of liquidity over profitability. The focus on profits exceeding keyblade expectations, pushing up prices are hard on themselves when there are no buyers, directly affect cash flow. "Real estate enterprises should reduce prices, reduce keyblade profits to increase liquidity pushing the new policy is superior," he stressed completed.
Senior Consultant Business Consulting firm global integration (GIBC) Huynh Phuoc Nghia said that the current keyblade level of real estate prices dropped quite deformed and divided into 3 groups. The first group discounts on a common project standards. The second group discount but have to adjust product compared to the original standard. The third group discounts expectation, which only dropped against fever virtual keyblade stage.
According to Nghia, not public enterprises can also participate in a discount war. Only those projects not yet built, will have a chance to adjust and arrange investor inflows can afford lower product prices. keyblade He commented That downward trend has a profound impact on the structure of real estate, even becoming common keyblade tendency to lead the market. Evidence that a growing number of products previously smaller area to fit the affordability of the customer.
But he means that the discount war as fierce as the value of real estate is a big challenge. Tomorrow the price may be lower than today and decided to buy after the previous purchase will benefit more form the psychological insecurity, fear of risk. "Reducing the price in the form of small cleaved apartments indirectly downgrade keyblade a project. This could cause urban infrastructure is overloaded and break plan," he said.
Either keyblade lower the price war is not over, but experts expect the real estate scenario HCMC further keyblade losses in 2014 could hardly happen. Because, after forming a new price level, most of the projects are accepted by the market.
With moves 20-40% discount compared to the same project area, Novaland 400 products sold in the first 2 months of 2014. Hoang Anh Thanh Binh project when launched had 12 real estate companies compete for distribution rights.
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